Privacy Policy

Last updated: January 22, 2026

Welcome to Light on Life (lightonlife.co.uk). We respect your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, and protect your information when you visit our website.

1. Information We Collect

1.1 Information You Provide

We may collect the following information when you use our website:

Name
Email address
Comments and feedback
Newsletter subscription information
Style preferences and shopping interests (if voluntarily provided)
Any other information you voluntarily provide through contact forms, comments, or surveys

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

IP address
Browser type and version
Device type and operating system
Visit time and date
Pages you visit and time spent on pages
Referring website
Geographic location (country/city level)
Interaction with advertisements and content
Search queries within our site
Shopping and browsing behavior (for personalization)

2. How We Use Your Information

We use the collected information for the following purposes:

To deliver and improve our content and services
To send newsletters and promotional emails (if you have consented)
To respond to inquiries and comments
To analyze website performance and user behavior
To personalize your experience and show relevant content
To display personalized advertisements
To improve our fashion and lifestyle content and recommendations
To detect and prevent fraud or abuse
To comply with legal obligations

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyze traffic, and serve personalized advertisements.

Types of Cookies We Use:

Essential cookies: Necessary for basic website functionality
Analytics cookies: Help us understand how visitors use the website (e.g., Google Analytics)
Advertising cookies: Used to display relevant advertisements based on your interests
Social media cookies: Enable sharing content on social platforms
Preference cookies: Remember your settings and preferences
Functionality cookies: Enhance your browsing experience with personalized features

You can manage or disable cookies through your browser settings. However, disabling cookies may affect your experience on our website, including the ability to view certain content or use specific features.

4. Affiliate Programs and Partnerships

4.1 Affiliate Marketing

Light on Life participates in various affiliate marketing programs, which means we may earn commissions when you click on certain links and make purchases. These affiliate partnerships may include but are not limited to:

Amazon Associates Programme: We are a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk and other Amazon websites globally
Fashion and lifestyle retailers: ASOS, Zara, H&M, Marks & Spencer, Next, and other fashion brands
Beauty and wellness brands: Lookfantastic, Cult Beauty, Boots, and similar retailers
Affiliate networks: Awin, Rakuten, ShareASale, Commission Junction, and others
Direct brand partnerships: Individual fashion, beauty, and lifestyle brands

4.2 How Affiliate Links Work

When you click on an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. These commissions help support the maintenance, hosting, and operation of this website, allowing us to continue providing free fashion and lifestyle content.

We maintain editorial independence and only recommend products, brands, and services we genuinely believe will benefit our readers. However, the presence of an affiliate link does not influence our honest opinion or recommendation.

4.3 Product Information Disclaimer

While we strive to provide accurate product information, prices, availability, and descriptions may change on retailer websites. We cannot guarantee the accuracy of product details, current pricing, stock availability, or customer reviews on external sites. Always verify information on the retailer’s website before making a purchase.

5. Advertising and Monetization

We use third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other websites to provide advertisements about goods and services of interest to you.

Advertising Partners May Include:

Google AdSense: Contextual and display advertising from Google
Mediavine, AdThrive, Ezoic: Premium ad management platforms (if applicable)
Social media advertising: Facebook, Instagram, Pinterest, TikTok ad networks
Fashion and lifestyle ad networks: Specialized advertising networks for fashion and lifestyle content
Other ad networks: Various third-party ad exchanges and networks

What Information Advertising Partners Collect:

These advertising partners may collect and use information through cookies, web beacons, pixels, and similar technologies to:

Deliver personalized advertisements based on your browsing behavior, interests, and shopping patterns
Measure ad performance, impressions, and effectiveness
Prevent fraud and ensure ad quality
Build audience profiles and segments for targeted advertising
Track conversions and user interactions with ads
Optimize ad placement and bidding
Show you relevant fashion, beauty, and lifestyle products

Opting Out of Personalized Advertising:

You can opt out of personalized advertising by visiting:

Network Advertising Initiative opt-out page
Digital Advertising Alliance opt-out page
Your Online Choices (EU/UK)
Google Ads Settings
Your mobile device settings for limiting ad tracking

Please note that opting out does not mean you will see fewer ads; it means the ads you see will be less relevant to your interests.

6. Sponsored Content and Brand Partnerships

We may publish sponsored content, brand partnerships, or paid collaborations with fashion, beauty, and lifestyle brands. All sponsored content will be clearly labeled as “Sponsored,” “Ad,” “Paid Partnership,” or similar disclosure.

7. Third-Party Services and Links

Our website may contain links to external websites or use third-party services such as:

Google Analytics and other analytics platforms
Social media platforms (Facebook, Instagram, Pinterest, TikTok, Twitter)
Email marketing services (Mailchimp, ConvertKit, MailerLite, etc.)
Content delivery networks (CDNs)
Video hosting platforms (YouTube, Vimeo)
E-commerce platforms and shopping services
Fashion and beauty retailers
Comment systems (Disqus, Facebook Comments, WordPress native comments)
Form builders and survey tools
Social sharing widgets
Wishlist or shopping list services

These third-party services have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any personal information.

8. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share information with:

Service providers: Companies that help us operate our website (hosting, analytics, email services, advertising, security)
Advertising partners: As described in Section 5 above, for the purpose of serving targeted advertisements
Affiliate networks: To track affiliate link clicks and purchases (anonymized data)
Brand partners: With your consent, for specific collaborations or giveaways
Legal requirements: When required by law, subpoena, court order, or to protect our rights, safety, and property
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
With your consent: When you explicitly agree to share your information for a specific purpose

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure server infrastructure with SSL/TLS encryption (HTTPS)
Regular security assessments and software updates
Access controls and authentication requirements
Firewall protection and intrusion detection
Data backup and recovery procedures
Employee and contractor confidentiality agreements

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Your Rights Under UK GDPR

Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:

Right of access: Request a copy of the personal information we hold about you
Right to rectification: Request correction of inaccurate or incomplete information
Right to erasure (right to be forgotten): Request deletion of your personal information (subject to legal retention requirements)
Right to restrict processing: Request limitation of how we use your data
Right to data portability: Request your data in a structured, commonly used, machine-readable format
Right to object: Object to processing based on legitimate interests or direct marketing
Right to withdraw consent: Withdraw consent for marketing communications at any time
Right to lodge a complaint: File a complaint with the Information Commissioner’s Office (ICO)
Rights related to automated decision-making: Not be subject to decisions based solely on automated processing

To exercise any of these rights, please contact us through the contact form on our website. We will respond to your request within one month as required by UK GDPR.

11. Email Communications and Newsletters

If you subscribe to our newsletter or email list, we will send you:

Regular updates with new fashion and lifestyle content
Style tips, trend alerts, and outfit inspiration
Exclusive content and resources not available on the website
Seasonal fashion guides and shopping recommendations
Promotional emails about products, services, or special offers
Information about affiliate products and brand partnerships
Surveys and feedback requests

You can unsubscribe from our emails at any time by:

Clicking the “unsubscribe” link at the bottom of any email
Contacting us through our contact form to request removal
Managing your subscription preferences through our email service provider
Replying to any email with “unsubscribe” in the subject line

Please note that even if you unsubscribe from marketing emails, we may still send you transactional or administrative emails (e.g., responses to your inquiries).

12. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this privacy policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

The type of information collected
The purpose for which it was collected
Legal, regulatory, tax, or accounting obligations
Legitimate business interests (e.g., fraud prevention, security)
Your relationship with us (active subscriber vs. one-time visitor)

Typical retention periods:

Newsletter subscribers: Until you unsubscribe or we determine the data is no longer valid
Comments and feedback: Retained indefinitely unless you request deletion
Analytics data: Anonymized and retained for statistical analysis
Financial records: Retained for at least 6 years to comply with HMRC requirements

When we no longer need your personal information, we will securely delete or anonymize it.

13. Children’s Privacy

Our website is not directed at children under 16 years of age. While some of our fashion and lifestyle content may appeal to younger audiences, we do not knowingly collect personal information from children under 16. We expect parents or guardians to supervise their children’s online activities.

If you believe we have collected information from a child under 16, please contact us immediately through our contact form, and we will take prompt steps to delete such information from our systems.

14. International Data Transfers

Your information may be transferred to, stored on, and processed by servers and service providers located outside the United Kingdom, including in countries that may not have the same level of data protection laws as the UK.

By using our website, you consent to the transfer of your information to these locations. We ensure appropriate safeguards are in place to protect your data during international transfers, including:

Using service providers that comply with international data protection frameworks
Implementing standard contractual clauses approved by regulatory authorities
Ensuring adequate security measures are maintained
Complying with UK GDPR requirements for international transfers

15. Legal Basis for Processing

We process your personal information based on the following legal grounds under UK GDPR:

Consent: You have given clear, informed consent for processing your personal data for specific purposes (e.g., newsletter subscription, cookies)
Legitimate interests: Processing is necessary for our legitimate business interests, such as improving our website, preventing fraud, or direct marketing (where permitted)
Legal obligation: Processing is necessary to comply with legal or regulatory requirements
Performance of contract: Processing is necessary to fulfill our obligations to you

You have the right to withdraw consent at any time, and you may object to processing based on legitimate interests.

16. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that lets you tell websites you prefer not to have your online activities tracked. Due to the lack of uniform industry standards and technical specifications, we currently do not respond to DNT signals.

However, you can control tracking and advertising through:

Browser settings and privacy controls
Cookie management tools
Ad network opt-out mechanisms (described in Section 5)
Privacy-focused browser extensions

17. User-Generated Content

Our website may allow you to post comments, style tips, outfit photos, reviews, and other user-generated content. Please be aware that:

Any information you share publicly may be viewed by other users and website visitors
We are not responsible for how others may use information you voluntarily disclose publicly
We reserve the right to remove content that violates our terms of use or community guidelines
Posted content may be retained in our systems even if you delete it, for backup and legal compliance purposes
Your username or display name may be associated with your posts
Photos, outfit ideas, or style tips you share may be visible to the public

Please exercise caution and discretion when sharing personal information in public areas of our website.

18. Social Media Integration

Our website includes social media features and widgets (e.g., Facebook Like button, Instagram feed, Pinterest Save button, share buttons). These features may:

Collect your IP address and which page you’re visiting
Set cookies to enable proper functionality
Track your interactions with the features

Your interactions with these features are governed by the privacy policies of the companies providing them.

19. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated “Last updated” date at the top.

We encourage you to review this policy periodically to stay informed about how we protect your information. For significant changes that materially affect your rights or how we use your information, we may provide additional notice through:

Email notification to registered users and newsletter subscribers
Prominent banner or notice on our website homepage
Pop-up notification when you visit the website
Social media announcements

Your continued use of our website after any changes indicates your acceptance of the updated privacy policy.

20. Contact Us

If you have questions, concerns, or requests regarding this privacy policy or how we handle your personal information, please contact us through the contact form on our website.

We take privacy concerns seriously and will respond to your inquiry within a reasonable timeframe, typically within 30 days (or sooner as required by applicable UK law).

For specific data subject requests (access, deletion, correction), please provide sufficient detail to help us locate your information and verify your identity.

Supervisory Authority: If you are based in the UK, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk or call 0303 123 1113.

Affiliate Disclosure Summary: Light on Life participates in affiliate marketing programs including Amazon Associates and partnerships with fashion and lifestyle brands. This website contains affiliate links, and we may earn commissions when you purchase through these links at no additional cost to you. We only recommend products and services we genuinely believe will benefit our readers.

Advertising Disclosure: This website displays advertisements served by third-party advertising networks. These ads may be personalized based on your interests, browsing behavior, and shopping patterns.

By using lightonlife.co.uk, you acknowledge that you have read, understood, and agree to be bound by this privacy policy and our use of cookies and tracking technologies as described above.